June 28th, 2022, Chennai: Today Crompton launched its new Built-in Kitchen Appliances products in Chennai. Chennai is the fourth city in our launch sequence & in the coming weeks, the products will be launched in the top 10 metros across India.
Crompton unveils a comprehensive range of 38 Models comprising of Chimneys,
Gas Hobs, Built-in Ovens, Built-in Microwaves, and Dishwashers. These products
have been developed on the basis of extensive consumer research that addresses
the unmet need to make consumers' life pleasurable and comfortable in Kitchens.
Crompton’s Innovation & Developments teams have leveraged their expertise
in Consumer Electricals, Air management & User experience and User
Interface to meet the above objectives.
These products are innovative and differentiated from the existing products
in the market making them very appealing to the consumers:
- Low
noise and powerful Chimneys that are as silent as an AC (up to ~50% lower
noise) and can deliver suction as high as 2000 CMH
- Smart
Chimneys with AutoOn and Autoclean features that switch on automatically
while cooking and clean themselves periodically
- Gas
Hobs equipped with a flame failure safety device for safety and a digital
timer that turns off the burner at the end of the stipulated time
- Dishwashers
that come with Turbo Drying technology for superior drying
- Built-in
Ovens with Steam Pulse technology that enable cooking Indian dishes as
well as global cuisines
We are setting up Crompton Signature Studios for an unparalleled product
and brand experience for our consumers. These stores have been exclusively
designed keeping in mind consumer preferences, and easy selection of products
and are manned by well-experienced sales consultants.
Following Crompton Signature Studios are ready to invite consumers to Chennai:
·
JM Home Appliances -
5/347, Rajiv Gandhi Salai, Okkiyampettai, Rajiv Gandhi Road, Thuraipakkam Chennai
– 600097 Tamil Nadu
·
JT Enterprises - NO 339,
MTH ROAD, Ambattur, Chennai - 600053 Tamil Nadu
Nitesh Mathur, Vice President - New Business, Crompton added “Crompton has built a deep understanding of its target consumer segment and will target them with a differentiated product range. We have received a very good response from the channel with several leading modular kitchen dealers and multi-brand outlets onboarded. Additionally, we are also setting up premium exclusive brand outlets ‘Crompton Signature Studios’. I would like to express my gratitude and thanks to our signature studio partners as well as other channel partners. We aim to become one of the top three players in the segment in the coming three years. Leadership is in our DNA and we are looking forward to winning this segment with our differentiated value proposition. "
About Crompton:
Crompton Greaves Consumer Electricals Ltd. with a rich brand legacy of 80+
years is a market leader in fans, domestic pumps, water heaters, and lighting.
The organization has continuously aimed at producing innovative products and
providing superior quality to modern consumers. The range of products includes
water heaters, anti-dust fans, antibacterial LED bulbs, and a range of other
categories such as air coolers, food processors, mixer grinders, electric
kettles, and garment care such as irons. To boost its presence in small
domestic kitchen appliances, Crompton recently acquired Butterfly Gandhimathi
Appliances. The company also invests in brand, engineering, and innovation in
its attempt to bring differentiated and innovative products to the market that
cater to the unmet and unique needs of the consumer. Furthermore, the
organization has a robust distribution network across the country that offer a
wide service system and robust after-sales service to its consumer. Connect
with us on www.Crompton.co.in.
