Chennai, September 23, 2022: ITC Ltd’s Sunfeast Dark Fantasy Vanilla Fills crème biscuits was launched with the endeavour to bring the signature, Fills experience to the vanilla crème & dark shell biscuit segment. Crafted to break the monotony of the regular crème biscuits, the brand revamped the category with the introduction of rich molten vanilla crème filling encased in a dark choco shell giving consumers a delectable upgrade. Further, to dial up its appeal among the youth, the brand has collaborated with a renowned artist, Rapper Brodha V, to establish a deeper connect with a new age rap song- Grow Up Grow Up- The Vanilla Fills Anthem- https://www.youtube.com/watch?
Sunfeast Dark Fantasy Vanilla Fills’ rap song asks young adults to be open to new experiences like the Dark Fantasy Vanilla Fills. The quirky lyrics communicate the message of “Grow up” to the vanilla fills in a relatable approach with a catchy and upbeat music. The video song has been launched on Sunfeast Dark Fantasy’s social media handles like YouTube, Instagram, Twitter, and Facebook. Dark Fantasy Vanilla Fills has also launched a mega contest on social media platforms like MOJ & Instagram and in colleges where consumers can participate in a ‘dance hook step challenge’ and get an opportunity to win a special gift hamper from Dark Fantasy Vanilla Fills.
Please check the attached release for more details.
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