Saundh India launches its latest store in Chennai at Phoenix MarketCity with their new Pre–Fall 2023 collection, Evermore.
Chennai,
22nd August 2023: Everyday-luxury label Saundh, inaugurates yet another store
in Phoenix Marketcity Chennai
launched by the co–owners of the franchise Vaibhav Saraf and Nirali Mehta, making
it the second store in Chennai within two months. Both stores are unique in
their own way and both cater to the extensive fashion-flaired luxury audience.
Their earthy tones with subtle work and unique handcrafted details make it
ideal for the Chennai audience. Saundh is indeed loved by Chennai. They have always
had customers going to their stores and purchasing online as well, and so it
was time Saundh came to them.
A luxury everyday-wear
label, inspired by the print stories that shape our artistic
heritage.
Saundh’s aim is to breathe
in the beauty of ancient traditions yet constantly evolve and capture the
sensibilities of a global audience. Their collections go beyond seasons
and bring out the beauty of modern heritage. They
are rooted, evocative, and a feeling of luxury that enthralls
the senses. The unique and versatile silhouettes fit every occasion
and event.
The second
store is launched with Saundh’s Pre-Fall 2023 collection is all
things love. It is a hint of romance - a romance with oneself. It encapsulates
the excitement of a newly found love, filled with dreams & magic..
The inspiration is
surrealism and romanticism, which translated in soft fabrics and abstract
prints is the main product language for the most recent collection. The new
collection is called Evermore – an autumn chapter that is filled with the
beauty of the flower valleys, mystical ponds, and timber houses in sunlit
landscapes. A capsule edit that takes you on a romantic journey, exclusive to
yourself. Clothes, like the mood, are a hug of warmth. A gentle, joyous pastel
love affair dipped in cheery dyes of lavender, emerald, tangerine, and ivory.
The key highlight of this collection is that the prints are developed with one
of the oldest techniques of tie & dye, but with the industrial scrape
waste that gets transformed into beautiful abstract print stories.
Known for a burst of
colors, it is the first time that Saundh is experimenting with pastel tones. Silks
are replaced with light georgettes and breathable kinds of cotton with hints of
shimmer in romantic shades. One can see different kinds of jackets including
light open jackets, constructed blazers, and long sheer overlays. The collection
features all the signature silhouettes of one-shoulder dresses, classic tunics,
co-ord sets, and sarees.
Saundh’s collection starts
at Rs. 3995/- One can pick up dresses and tunics for around Rs. 5999/- and
co-ord sets and kurta sets are also available for Rs. 12,999/-.
